Search Engine Optimization vs. Pay-Per-Click Advertising

Many webmasters struggle with how to grow their traffic- whether they should focus on optimizing natural methods such as search engine optimization (SEO) or opt for white hat paid methods such as buying pay-per-click (PPC) advertising through a program like Google’s Adwords. It can be a tricky question indeed. What it really comes down to …

How Search Engine Marketing is Changing

There are some prominent market research organizations which research and publish studies looking at search engine optimization (SEO) and search engine marketing (SEM) – namely to quantify potential algorithmic changes over time in these ever-changing facets of web development. SearchMetrics recently released their latest report on changes in over 10,000 keyword ranking pages. There are …

Coordinating Website Marketing for Better Outcomes

By now the importance of search engine optimization (SEO), social media strategy, and good content is nearly ubiquitously recognized. These are all key elements of any successful and long-lasting website in today’s world. One element that is often overlooked, however, is how these different elements mesh together. The translational aspects and smooth flow between them …

Optimizing Local SEO

By now everyone who is serious about internet marketing knows about search engine optimization, or SEO, and the crucial role it plays in the success of a website. While people and firms craft intricate strategies to bring their webpages to the top of rankings, one space that is often overlooked is local SEO. Focusing on …