As a small business you can dominate local search if you use the right techniques to help you do so. Of course, there are some problems and challenges that you may encounter along the way that you’ll want to know about before you get started. Waiting Until you Launch Your Website to Think About the …
As a law firm, you should never see PPC marketing and lawyer SEO as an either-or option. Putting together a good campaign on both fronts isn’t expensive – only about $2,500 – $20,000 per month depending on your location, practice area, and results desired. When you take a moment to look at everything that’s involved, …
When you think of SEO you probably think about conducting keyword research, creating engaging content, and building links. However, speed optimization is equally as important, although it’s often overlooked. This is probably because this factor was only applied to desktop searches until recently. Recently, Google has changed all this with the announcement that speed will …
When you’re looking at SEO for the first time, it’s easy to become confused. There’s a certain level of skill required to implement it on your website. It’s also important to have enough time to spend on putting together a good solid SEO campaign for your company. This is why it’s a good idea to …
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Local SEO is one of the SEO best practices that businesses are really starting to use today. This is because they’re taking notice of how many people are using search engines when they need answers or to find a business in their neighborhood. Regardless of the size of your business, you need to take some …
Negative SEO is a daunting threat because unfortunately it’s easy for your competition to ruin your ranking today. Understanding how this is defined will help you gain a better understanding of how your competition can hurt you. Essentially this is a set of off-page activities that will lower your rankings in the SERPs. Sometimes hacking …
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The search engine optimization (SEO) space never grows dull since you can always learn something new here – updates, tricks, and ideas to incorporate into your campaigns. This industry continually evolves so nobody ever knows everything there is to know. However, the fundamentals do remain the same as everything else changes and grows. Most people …
Over the past decade, some people have claimed that “SEO is dead.” In reality, only the traditional ways of doing things are dead. This is because this form of marketing is continually changing and it always will be. Nevertheless, there are still a lot of opportunities for anyone who wants to successfully market their business …
SEO is difficult to understand but with Google continually adding new factors in how they create their SERPs, it’s growing even more difficult. Now things like speed and mobile-first indexing are playing a large role in your ranking. This is because Google recognizes that 53% of users abandon a site if it takes more than …
Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …
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