The Best Ways Of Click Fraud Prevention In Your Account

While speaking to advertisers who debate about exploring paid searches, a common hesitation that crops up with click fraud. Though sounding like paranoia, it is a valid concern of many PPC practitioners. However, the fearlessness of click fraud should not be a reason to avoid PPC. You are protected if you remain cognizant of the …

How to leverage PPC advertising and SEO

Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …