With the upcoming year, it’s a good idea to take a look at the expert approach to planning ahead. This we’ll take a look at what you should consider doing right away in order to get the best and most out of your SEO campaigns. With some effort and time you’ll be loaded for bear and not be caught by surprise.
First thing to do is to do a full reassessment of your sites. Make sure they’re professional looking and operating. That means no misspellings and all links work, pics and videos are SEO optimized and your location and contact info allow for excellent Local SEO.
Fine tune your backlinks. Get rid of any backlinks that come from nuisance or irrelevant websites and blogs. You want the best in backlinks and the more authoritative sites that link to you, the better you’ll be. Put those as a high priority so that the search engines can see that your site is of some importance for top sites to link to whether those backlinks come from static links or continued links via blog entries or social media. The social media backlinking when people share content that has a link to your site can be tremendous. Sometimes so, that they can be overwhelming with highly prized organic traffic.
Make sure your site is mobile friendly or you will be sorry. It cannot be emphasized how important mobile is in the SEO and marketing industries. Mobile is growing so fast that one day soon desktops and laptops will be a thing of the past. People are using mobile because it’s easy and affordable and doesn’t have all the confusing and time consuming ‘geek computing factor’. Most people don’t want to get into the computing experience, they just wan things to work so they can communicate, buy, trade, sell, and play. Mobile affords for all these and if your site isn’t easily accessible via mobile, you’re missing out on valued traffic, leads, and revenue.
Another important addition is Schema.org. If you don’t know what it is, you had better brush up on it fast. It’s a kind of markup that allows for the placement of the code of a website. It allows for telling a search engine what is what and what is going on, on your site. It’s sort of like a orientation officer that points to where all the goodies are on your site. Word on the grapevine is that Google may be using this tool in a very fundamental and dramatic way so it’s better to jump on it now than be caught behind the pack later.
Keep your website popping with life! A static website that hasn’t had updated content is like a dead pile of garbage collecting flies. Your website has to be engaging. It has to have a content marketing strategy that says to the search engines and social media venues that there’s a real person behind the favicon.ico. Your site’s content should always include your top keywords and keyphrases. Your blog posts should follow this rule too. This way, people finding your site worthwhile will find it via the content and the keywords. This will enhance your ranking status across the board as people will link to that content thus creating backlinks from sites of similar relevant content, thus letting Google know that your site has authority.
So saddle up and get your upgrades going on for the coming future.