As a matter of great importance, while preparing and equipping your website with the needed tools for search engine optimization, it’s also required of you to greatly improve on the quality of services that your produce because by neglecting this, all good work that you have put into this work may end of becoming futile. Moreover, it is a verified truth that all good review(s) on product indirectly increase sales of products.

Effect of review

A customer will leave a review (oral or written) either good or bad hence the reason a good review has continuously been hammered in the previous lines. Even though the good reviews have little impact, but a small drop of water makes an ocean. Why does good review have little effect on your business even while your website is soaring high in a search engine? The answer is simple, take for instance after buying a product or service that you like and feel much satisfied with, do you go about shouting and advertising this service? NO? Then the only chance you get to help another consumer patronize the product is if you are consulted in regards to purchasing such product or service. On the other hand, negative review or feedback isn’t the low effect type at all when never you get a product and not satisfied with it such consumer are always very active in their campaign to publicize how bad the service they receive is. Having talked about the bad and good review hence it now obvious the reason behind the slow and fast effect of good and bad review.

Some other set of customers will not bother to check or know if your website is well ranked in the search engine or not. All they care about is the type of review your website has and what people are saying about the website. Such people believe that what people are saying about your service is the only means that they get to know the truth about such product.

SEO is critical in the modern business website because it’s crucial in business, a lot of company are offering premium search engine optimization for the website. One of the best and highly recommended SEO service provider that you should look for is I SEO U irrespective of their professional service you are sure of service maintenance and support on your business.

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Link Farms

A few spammy links won’t hurt your site’s rankings but links from a lot of link farms using the same anchor text or niche keyword will hurt you because it looks like you’re manipulating your site’s profile. It’s important to spot this early on by regularly monitoring how your link profile is growing. Fortunately, there are tools like SEO SpyGlass that can help you here. Tools like this will help you identify any spammy links and how much damage they can cause so you can take steps to rectify this issue.

Scraping

Your competition can also ruin your ranking in the SERPs by scraping your content and copying it to other sites. Google will find this and only rank the original piece – unless they find the “stolen” version first. This is why Copyscape plays a major role in combatting this negative SEO “technique.” If you find that someone has copied your content you should ask them to remove it and if they don’t, make sure you fill out Google’s copyright infringement report.

Forceful Crawling

Some desperate website owners will engage in a form of negative SEO whereby they forcefully crawl your site. This causes such a heavy server load that Googlebot won’t be able to access your site for a few times, which means you’ll be de-ranked. So, if you notice that your site is slow or unavailable you should contact your host or webmaster right away so they can see where the load is coming from.

Modifying Your Content

Although you think you’d notice if someone changed your website’s content, when it’s done really subtly or using the “display:none” HTML attribute it’s difficult to spot. Sometimes this isn’t as subtle, and an attacker will modify your page so it redirects to theirs. This is mainly done on sites that enjoy high authority and link popularity. It isn’t a temporary inconvenience for you though, especially not if Google finds out. To avoid this type of negative SEO you need to conduct an audit on a regular basis.

Getting Your Site De-Indexed

Adding a disallow rule in your robots.txt may cause Google to ignore you, which can wreak havoc on your entire SEO strategy. Check your ranking on a regular basis – either daily or weekly. If you notice a sudden drop in the SERPs across a large number of keywords you know you’ve either been penalized or de-indexed, which is something you’ll need to correct immediately.

Hacking Your Site

Even if the hacker isn’t after negative SEO it can still hurt your SEO because Google is adamant about protecting its users. If they suspect a website was hacked they’ll either say so or de-rank it and people won’t click on it then. This is just another reason why your website’s security should be a high priority.

When you need help with negative SEO reach out to us at ISEOU. We have years of experience helping brands like yours overcome these things. The key here is that they can overcome them but you need to reach out and let us start this process today.

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Negative SEO Attacks From off Page

This type of attack doesn’t always interfere with the internal parts of your site. Some of the most common examples of this include:

• Building links from link farms (a group of interconnected sites), using the same anchor text that isn’t related in any way to the site that’s under attack will hurt your site’s rankings. Sometimes these are obvious because they include a niche keyword that looks as though the website owner is manipulating it.
• Scraping your website’s content and copying it on to other websites also ruins your SERPs. This is because when Google finds duplicated content it only ranks one version. So, if it finds the stolen content first, that’s what they’ll rank.
• A competitor can crash your website by having it forcefully crawled. When this happens your server has a heavy load, which means that the Googlebot can’t access it. If this happens a couple of times in a row, you’ll get de-ranked.

Negative SEO Attacks From on Page

Your competition will find it much more difficult to carry out this type of attack. This is because they’ll need to hack into your site and make changes to it there. Some examples of this type of attack include:

• Making such subtle changes to your content that they’re difficult for you to notice often occurs simply by using an isplay:none  tag in your HTML
• Redirecting your pages to theirs typically happens when you have a high authority website not only steals your traffic but if Google notices this is happening before you do they’ll penalize you for redirecting to a malicious website
• Making a small change by adding a disallow rule in the robots.txt can wreak havoc on your whole SEO strategy because it tells Google to completely ignore your website
• Hacking your site hurts your site if Google finds out because they want to protect their users so they’ll de-rank your site or at least they’ll add a warning to your listing

Protecting Your Site From Negative SEO

Clearly, you can see just how bad negative SEO is in Google’s eyes. Fortunately, there are some things you can do to protect yourself, including:

• Monitor the growth of your links with tools like SEO SpyGlass.
• Use Copyscape to find anyone who’s duplicated your content. If you find any, contact the site owner and if that doesn’t work, use Google copyright infringement’s form to report them.
• When you notice that your site is slow or unavailable contact your hosting company to see where the load is coming from. You can then block the villains with robots.txt and .htaccess.
• Use a tool like WebSite Auditor to conduct regular site audits to catch subtle attacks. This allows you to spot changes that you wouldn’t otherwise spot such as redirects.
• Use Rank Tracker to make sure your site doesn’t get de-indexed.

Today it’s tempting to take the easy way out when it comes to SEO. Unfortunately, that’s what negative SEO offers. Yet, it comes with some dire consequences that you simply must avoid. Fortunately, there’s another easy way out. You can contact us at ISEOU. With over 12 years of experience in the SEO industry we never take the easy way out. Instead, we take our time and work hard to get you the results you need – the right way.

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There are countless web-based platforms, automated social media sites, and chat- forums where innumerable users discuss and debate about your site or product. Of course, it’d be impossible for you to completely control and monitor what existing or future consumers are commenting about your service across the web but then you don’t need to either.  You’d only need to filter, bury or wipe out remarks, comments, and criticisms from popular social media sites for maintaining your business website’s online reputation.

Grappling with negative content and comments

You can hire an experienced online reputation management specialist for nullifying negative content and making these redundant. Online reputation management experts confront destructive and off-putting content and reviews about products or services either by deleting them or suppressing or burying them. Since this article focuses on the containment and burial approach, better known as reverse SEO, accordingly some tips have been outlined for taking advantage of this mode for getting the better of negative content:-

1. Managing profiles on popular automated social media sites

Perhaps the best and most effective way of countering the proliferation of negative content and the downslide of your site’s SERP rank would be to build your own profile, especially on those sites enjoying a high Alexa rating. Always have a profile on Facebook, Twitter, LinkedIn, Pinterest, and Google+ that you can easily monitor. These are some social networking sites that at least have more than a million subscribers each and consistently enjoy high ranks of Google, Yahoo or Bing.

So, it pays to create a profile about your business or trade on these popular sites. Discuss with your online reputation management strategist some foolproof means of securing the profiles from being besmirched by negative feedbacks. One good way of doing so would be to adjust the privacy settings in a manner so that these are visible throughout the web.

On your end, you can develop and post content that is original and engaging reinforced with the relevant keywords.

2. Publish videos and podcasts as well as leave your comments on forums

Apart from monitoring content posted by you to discourage uploading of comments or testimonials that could be damaging to your site’s online standing, you can go a step further by signing up for other news or blog sites. There are numerous social media sites and platforms that are not as popular as Facebook or Twitter but are nevertheless subscribed to by countless users. You can register with your actual name and post quality content that is free of grammatical or spelling errors which users will find riveting. Posting engaging content consistently will also help dispel negative content and opinions.

3. Link to a range of authoritative websites after creation of original content

Google’s search algorithms take into account the number of times the different links connect to your site when or whenever it goes on a ranking drive. This implies that your website has a better chance of improving its ranking on SERPs if links from Reddit.com, Pinterest, LinkedIn, Quora, Tumblr or Blogger connect to your site.

4. Salvage keywords that are negative

If you find that conducting a search on your site with some specific keywords or a combination of keywords throws up off-putting or negative results, you can go about salvaging those unconstructive keywords by developing content based on the same. Your online reputation management strategist would be able to offer you good guidance in this regard.       

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The old saying goes that if you can’t take constructive criticism then you just won’t improve. It takes guts to face the fact that not all customers or perusals of your website or products and services will be of stellar value. There will always be some sort of disgruntled customer or wiseacre smart ass who will come along and give you a bad rep via social networking or review sites.

All need not be lost when this happens and if you’re creative and brave, you can turn negative SEO into positive SEO.

When negative SEO affects your rankings you’ve got to move fast. You can’t let such content on the web gain root and grow. People like to inquire about a negative review and wiseguys like to join in on threads like this and bully. You’ve got to nip content like this in the bud but do so in a manner that benefits you all around.

The trick is to stay vigilant. Keep searching your company and products and services on the web and see what turns up. If there’s a bad review posted, be careful and respond. See if you can resolve the problem online, not offline. People like drama and suspense. If you get involved in a thread with a bad review, do all you can to be cordial and address the problem. Make sure you’re ready to dish out a special bonus to the complainer if they’re legit. People will see that you’re able to take responsibility and get problems solved. Satisfied customers might also join in and get the problem resolved. All this is like the old saying, “Any publicity is good publicity.”.

In case of more severe situations where something dirty is going on, you need to fight fire with fire. Everyone is entitled to an opinion, but out and out vicious attacks without substantial evidence is just sabotage. Contact the site’s manager and request either the negative info be removed or give you equal time to respond. You need to be ready for a fight if need be, and if so, you can really turn this into an advantage. People love fights. If you’re creative with a sense of humor you can turn the tables on a negative poster and bring things to a fun and exciting conclusion. Don’t get hostile however, try to bring things to a positive result and if you find you can’t, you walk away and if necessary, get legal counsel to address the issue. It can be a quite a chore, but doing nothing means to people that you’re unwilling to defend yourself and the negative data may be true.

Remember, your reputation online and/or that of your client’s is your responsibility. If you’ve done all you can to deliver proper service and or solid products then getting negative SEO that drops your rankings due to some harsh comment or broad accusation, can upend your SEO campaigns and cause considerable harm. You must be on your toes, be willing to confront whatever negative data is put down and apply courtesy and creativity, as well as a good sense of humor to beat down the negative SEO and protect yourself further.

It’s how you come back from a punch in the nose that defines you. Same foes for negative SEO. Don’t let it get by without turning it into a plus for your side.

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The first thing to really consider is the risk that you have. Unfortunately, the people in the riskiest positions on the basis of size are the small and medium websites which may not have the resources to really monitor and keep their site hygiene as high as some of the big guys with seemingly endless coffers. Some vigilance on your part can help you avoid disaster though. The first thing to really keep an eye on is the backlink profile of your website. This is where a lot of negative SEO is going to happen especially in light of the newest Google updates as it is very easy for competitors to blast thousands or even millions of spammy links to your site which may raise flags with the search giant. Thankfully, there are a number of tools which make it pretty easy to monitor backlinks these days including Google’s own webmaster tools. Open Site Explorer is another great option. It is best to employ more than one tool as no tool will catch everything. If you see suspicious backlinks it may pay off to contact Google ahead of time. You can also disavow bad links in Google Webmasters. Furthermore, you can set up alerts in Google Webmasters to alert you if you are getting dinged for anything in particular.

Another negative SEO technique may be competitors trying to take out your high profile backlinks by impersonating you to get other webmasters to remove their links. This is where you reputation is very important coming down to the small details like what email address you use- always use one that is at your domain rather than a free site like gmail.

Stealing content has been a tool of blackhatters for what feels like eternity and it is important to monitor where your content is being republished for this reason. And from there try to take whatever action you can to limit that reproduction on spammy, blackhat sites.

Unfortunately with how competitive many markets are becoming negative SEO is probably something that we will continue to see more and more of. Try your best to stay on top of it and continue to fight the good fight as it will hopefully pay off in the long run and you’ll have your conscience to thank!

If you suspect your company website has been targeted by negative SEO, contact Affordable SEO company which offers the negative SEO remediation service.

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