Today you’ll find a world full of options available for your internet marketing. You can’t even turn to Google for a “simple” solution anymore. Now even they are offering you an option – AdWords vs. AdWords Express. The choice isn’t as convoluted as you might think, once you have a firm understanding of both of …
Continue reading “Understanding the Difference Between AdWords and AdWords Express”
Contextual advertising involves the display of an advertisement on a page whose content is associated with the advertised product (service). The popular variant of contextual advertising is PPC, when displaying which payment is made only in case the user visits the necessary page. PPC (pay per click) – a kind of contextual advertising, in which …
Local SEO is a totally stand-alone form of SEO all unto itself. Not taking advantage of the tools and techniques afforded by today’s local SEO procedures is like cutting one’s throat. The follow-through regards using tried and true techniques and new and innovative ones. Don’t underestimate any of them and be prepared for the learning …
The field of SEO has seen numerous strategies over the years. Some worked well, and others tanked. Some did so well that they dominated the search engine listings while others were structured by less than ethical people who sought to use ‘black hat’ or illegal techniques to win the day. Now that Google is on …
Every year technologies in computing improve. This introduces a variety of products and techniques that the SEO wary need look out for. Believe it or not, there are still webmasters and marketers who haven’t handled the growing mobile market. They just can’t or won’t see the value in using new technologies to leap into our …
There’s a debate raging regarding how many words per article or post one’s content marketing strategies call for in gaining ground in the SEO game. There are pros and cons to short and long content but we need to look at why. Articles and posts that you’re using for content are geared toward two goals: …
Continue reading “Content Length A Key To SEO/Content Marketing Success”
It’s always good that people come to you then you traveling places to reach out to them. Well, in the present context, it is important to have an online presence to boost revenues and generate sale leads. Also, having a website is just not enough, it is equally important to optimize the website to produce …
Continue reading “Importance of Website Optimisation for Online Businesses”
Despite your diligent and relentless efforts in devising an effective SEO strategy, you’re simply clueless about your approach backfiring. You agonize over your site’s poor SERP ranking and helplessly watch your competitors’ portals routinely climb the ranking ladder. Don’t you think it’s high time you did some serious introspection as to why you routinely come …
Continue reading “How to Troubleshoot Your Directionless or Ineffective SEO Strategy?”
SEO is a major part of your digital marketing strategy. This calls for knowing the strategies and technologies available to you. Without covering all the basics, you’re looking at low results or outright failure. Digital Marketing and SEO must intertwine seamlessly. There’s a right and wrong way to do things and it does take quite …
Continue reading “Doing Digital Marketing With SEO Expertise”
