Social Media Marketing Is The New SEO Hang

Social Media Marketing Is The New SEO HangIf you’re not taking advantage of the benefits of social media marketing, then you’re so far back in the pack that you’re looking at tails. The reasons for using social media in your marketing should be obvious, however, not everyone knows to what degree this field can go and what the benefits are.

First of all, there’s no magic bullet that will make you a star via social media. The number one talent you’ll need is creativity. Add to that, innovation, knowledge, strategy. There are so many social media platforms out there that it can be overwhelming. Trying to put out content on each of them is a chore. The value is that if you don’t rank high on the search engine pages, you can rank higher with social media which later will impact your Google results for the better.

The reasons for social media being a great source of traffic is because you’re dealing with the public directly. Unlike battling for attention on Google, with social media, you can get results fast in real time. Even if it’s delayed you’re still getting a response from the potential customer which is called organic traffic, the best there is.

Not everyone can be a star on social media, as a matter of fact, there are people who couldn’t post on Facebook without burning down their own house or destroying the Free World. It’s because they’re either incompetent or just menaces. Social media works best when you’re cheerful, courteous, and above all, funny. A great sense of humor can be the difference between success and failure. Your posts, commentaries, interaction with others, should have a humorous flair, but not disingenuous. Don’t make enemies or they can turn on you causing chaos. Instead, remedy the negative stuff with a good joke or just a smile. You want people to feel comfortable coming to your site not worried that they’ll get clobbered by some knucklehead.

Utilizing as many social media venues as possible can burn up lots of time. There are apps that allow for you to manage your social media adventures. These apps can post to most or all of the major social media sites. The commentary coming in, the shares, the inbound relevant links, all load up your SEO for the good. The reason being is because Google’s software algorithms look at these posts and related commentary, links, shares, as an indicator that your site, your brand, is interesting to people not only in your niche but from other sources of interest. It means you’re providing a service of value to the surfer, and Google wants their surfers to benefit from their searching experience so that they won’t wander off to the competition.

You’ll know if you’re successful pretty quickly. You’ll be answering and replying to commentary on your posts and getting requests for more. Provide solutions to people when they ask for help, however, that help you provide should dovetail into traffic to your website. Do this without spamming your URL, but put your URL in your sig and other allowable places so you don’t get busted for spamming.

As you continue to apply these techniques and tactics with your SEO skills, you’ll grow at different rates but always upward. You’ll become a nexus point of sorts and an authority in your area of business. As this happens your search engine rankings should rise, especially if you fine-tune such things as Local SEO and other subcategories of SEO.

Basically, at the end of the day, you want your website to be the ‘Hang’ or hangout for people who are looking for goods and services that you provide. When that happens you’ll have retention and conversion on a regular basis, and that ain’t bad.

Posted in Google, Keywords, Online Marketing, SEO, SEO Tips, Social Media, Social Media Marketing, Uncategorized | Tagged , , | Leave a comment

The Need For Google AdWords

The Need For Google AdWords

In today’s online marketing strategies, the one avenue you cannot live without is Goggle AdWords.

Google AdWords is the king of online advertising. First of all, Google is the world’s largest search engine, thus traffic from Google is essential for success for the online business. The sheer number of people who use Google to look for goods and services is astronomical, to say the least. Anyone with an online business cannot take Google AdWords for granted.

Unlike other ad programs, the money you invest to promote your business is easy to see going to work as well as a return on investment that is in the positive range by default. You only pay for the clicks to your site and you’ve got live statistics for this. Learning how to optimize your are another upward step, but by default, Google AdWords can do a remarkable job none the less.


Google is so huge that it’s got resources no other search engine has. It constantly is improving its algorithms for more precise and relevant results. They weed out the bad guys and make it easier for customers to get a greater return on their investment. The sheer size of Google is enough, but you still have to know how to use Google AdWords effectively. This can be done by using some of Google’s tools that are free, but the next step is to seek out a Google AdWords specialist that can optimize your Google AdWords campaigns for maximum return. Since Google can return traffic from numerous effective sources, the click to your AdWords should come from someone who is interested directly in what your keywords in your ad are. People will search for a brand, a type of service, the location of the service. This is where Local SEO comes in because by adding the name of the city and state you’re in within the AdWords as keywords, you’ll have increased your chance of success.


Google likes to make their tools and projects easy to use. This means interfaces on their software that even a child can operate. This is a bonus because with Google AdWords you can see how successful your campaigns are in real time. This alleviates the headache of wondering or waiting for results. This also allows for a better application of your investment dollars.


Once you’ve got your Google AdWords campaigns running, it doesn’t mean you can just sit on your can and things will just grow without you. You’ll need to perform continual maintenance to see how well your campaigns are going and what you’ll need to keep them upwards and onward. This calls for examining the statistical data regularly and fine-tuning your campaigns along the way. A professional knows how to do this easily thus if you’re too busy, this is the route to go. As you progress with your campaigns you’ll easily be able to see what works and what doesn’t. This allows for tweaking your campaigns for the best ROI. If you’ve hired a specialist in Google AdWords, you will be working in tandem with them. They’ll request things from you regarding actions you’ll need to take and they’ll educate you if you’ve got any questions. Together, you’ll easily make the best of your AdWords situation.

Posted in Google, Google Adwords, Local SEO, Online Marketing, ROI, SEO, SEO Tips, Web Marketing | Tagged , , , | Leave a comment

The Importance Of Local SEO And Its Use

The Importance Of Local SEO And Its UseAnyone underestimating the power of local SEO is in for a rude awakening.  If you’ve found your sites and content on the low end of the search engine pages it’s likely because you’re not using SEO properly and specifically local SEO.

Putting Things Into Perspective

To put things into perspective so that you’ll know why local SEO is important, let’s look at the way people search for what they want.  People will go to their favorite search engine and type in what they want as well as the city or location they’re in.  The reasons for f this are quite simple and apparent.  They’re looking for convenience.  They want to get or have delivered what they want without depending on some great distance to do so.  Some like to go to a business and shop around while others are looking to save money.  If your business website doesn’t have its location and other contact data in the right and prominent positions on your web pages then no one is going to find you.  They’ll see your competition’s websites first and chances are you’ll never get into the spotlight.  Your pages must contain the name, phone, address, and so should all your content.


Where you place your information regarding your local on your site is important as well.  It allows for search engines that crawl your page for relevant information an easy task.  The search engines will look for where you’ve placed your information and how you’ve placed it.  Be cautious here in that if it looks spammy you’ll get the Google boot.  Be sure to make your content relevant and creative.

Type Of Content Makes Local SEO Work

With all sites, you’ll have a variety of content, mainly copy, pics, and videos.  This type of content can easily be tagged with your information especially if you’ve been connected to far ends of your community.  The copy and videos and pictures should connect your business with high searched activities in your area.  This can range from holiday events to historical and entertainment.  You’ll be able to connect your site to these events and when the public is searching for these events your site should pop up prominently.  This is where social media and local SEO comes in.

Social Media And Local SEO

Once you’ve got the public seeing your site via other searches, you’ll want them to connect to your social media accounts.  Having Facebook pages and other such venues, you should be regularly chatting it up with locals and make friends.  Always be courteous and supportive and offer discounts and goodies whenever you can.  These people should then discuss your business and build up a reservoir of inbound links to your site as well as valuable backlinks.  Satisfied customers should be encouraged to put up links to their websites and social media pages as this action will bring in ever increasing valuable organic traffic.

There are many variations on this theme and a bit of research and ingenuity should serve you well.

Posted in Backlinks, Content Marketing, Google, Local SEO, SEO, SEO Tips, Social Media, Social Media Marketing | Tagged , , , | Leave a comment

Key Benefits of PPC Marketing

Key Benefits of PPC MarketingThere is no doubt that there are key advantages and disadvantages to both pay-per-click (PPC) marketing and search engine optimization (SEO). PPC is a multi-billion-dollar business and made Google into the powerhouse that it is today. It is still the dominant force in Internet advertising and that is not likely to change in the future. It is a great complement to a strong organic SEO strategy as it can help get you to the top of the rankings immediately.

This is really the greatest benefit of PPC. It can be turned on and off as you need it to based on your website needs, where your business is, and what is trending at any given moment. Results can be immediate so long as you bid enough for the PPC slots and fund your account as you need to. You will immediately start to get targeted hits and have detailed information on everything from clicks to conversions if you set it up properly with a program such as Google Adwords. Of course, the flip side of this is that once you run out of budget or if you turn off the PPC campaign, the traffic will instantly disappear. This is why it is usually best as part of a larger plan that includes SEO marketing as well.

A second advantage of PPC is that you only have to pay for people who actually click through to your website. Unlike the previous predominant model which relied on impressions, PPC does not cost anything if no one is clicking through. This makes it less important to have the flashiest ad, although you do still want to create compelling ads so that you still get people to click- it just won’t cost you your budget if you don’t. This leaves room for you to experiment with ad types, especially when you are first getting started. Things like A/B testing become much easier to implement under this sort of operating model. Less money gets wasted on audiences who are not interested in your content based on your ad, so your money truly goes to a very targeted audience assuming your ad is truthful in presenting users with what they can expect once they click through to your website.

PPC also is a great way to further target your key demographics by setting the exact people, places, and times in which the ads will show. If you are geared to a regional audience, this is particularly great as you don’t have to bother displaying or paying for clicks to people who are not your target customer. It is also great to cater to your various market segments with truly unique and compelling ads and content (landing pages can be a great way to easily customize this for various customer segments).

Finally, the power of PPC is greatest when you leverage it with a strong SEO plan. If you can manage to rank well in organic results and be in the sponsored ads on the same ranking pages, you will notice that your traffic will really spike as you build that ethos of truly being a dominant player in the space. People will click through not only because they see your website more, but because they will realize that you are a serious player in the space. SEO can also help capture markets which are not really appropriate for PPC- namely those based off of long-tail and rare keywords which do not make sense to center paid campaigns around. Over the long run, however, this traffic can certainly amount to something so it is worth employing some strategies to cast that wider net as well.

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Personal SEO Is The Way To Go

Personal SEO Is The Way To GoIt’s tough enough to handle things as an SEO expert considering the various forms of SEO there are to understand.  Business SEO, Local SEO, are just a few of the areas of SEO that must be mastered if one is to get the profitable ranking positions in the search engines.  Now comes along Personal SEO and it’s a whole different approach altogether.

Personal SEO is where you construct your website and web presence to capitalize on your name.  For example, if your name is Joe Smith and you’re an expert in plumbing, then you want your name to epitomize plumbing to such a degree that when people search for you, they find you and your business references.  That may seem simple but it’s far from the case.  Personal SEO means hat you’ve got to position your name as foremost for your business niche and not have your name confused with others.  It also means you can’t have someone else with a different name to gain the high ground in the search engine results over you.  It’s tricky but it can be done.  There are insurmountable odds in some cases which we’ll detail here.

First of all, your website and blogs and social media information have to be precise and up to date.  It must also include the keywords and combinations of keywords, key phrases, and key groups that all point to the fact that your name is the personification of the business that you’re in.  Some people are fortunate that their names are unique.  Not common at all and by optimizing their web presence they can capitalize on such a name quite easily.  Other people often have hundreds of other people with the same name or variations of the same name thus causing confusion when a prospective client is looking for you via your name.  If there are 500 “Joe Smiths” in your state alone and 5 of them in a similar business, you’ll have a chore of differentiating yourself from them.  This now calls for expanding your web presence so that search engines will recognize you as the preeminent “Joe Smith” for your business niche.

Another problem is the fame game.  If by chance there’s a famous person or two or three who have the same name your chances of hitting the high marks in the search engines could be extremely challenging.  There’s no way around it other than lots of money or doing something so spectacular that your name rises to the top, even if it be a short time.

The biggest problem is if a person with the same name or if you yourself has made a fool or controversy of significant proportions on the web.  The worst case scenario is someone with a similar name who commits a heinous crime.  People rarely forget the name of a dire criminal and often that criminal’s name becomes a metaphor for the type of crimes society abhors.  In this case, there are extra strategies involved.

The bottom line here is that your name if used as your brand is your signal flag for promotion and position.  Personal SEO is how you fight this battle.  It will or won’t take lots of work, but it’s part of today’s big time SEO game you’ve got to win.

Posted in Business Listing, Google, Keywords, Local SEO, SEO, SEO Tips, Social Media, Social Media Marketing | Tagged , , , | Leave a comment

SEO vs. PPC Marketing

SEO vs. PPC MarketingSearch engine optimization (SEO) and PPC (pay-per-click) marketing are both very popular amongst webmasters looking to promote their websites. Both have ups and downs as you can imagine. So which is best and what should you go for? While the answer depends on your goals, for most people a combination of both will likely produce the greatest results. SEO and PPC are very different animals and because of that, they each have their areas in which they will always be dominant regardless of how well established (or not) your website is.

SEO is usually seen as the long-term Stallworth, with the ability to bring high volumes of traffic on a consistent basis if you keep your site up-to-date and continue to produce strong content. There are many websites which owe a majority of their sales to conversions from organic search. And this makes sense because organic search is really the key service that Google and other search engines provide to their customers and they work tremendously hard to make sure that their algorithms offer the most relevant results to their users. If you get high traffic from competitive keywords naturally, that means that the search engines think you are doing something right and offering their users something that they want, and in most cases of lasting traffic gains through this source, that is true.

PPC, on the other hand, is more about the competition and how many resources you are willing to spend in the short-term to outrank them in ad slots. It is important to note that PPC ads often look different, but that they are often also in prominent positions regardless of who is ranking for the organic top slots. This is why it can be a complement rather than a competitor of typical SEO. The top three results on any given results page are typically ads, followed by the organic results. Due to this, they tend to get a lot of clicks just as the top three organic results do too, especially with the role that “ad blindness” often plays. You can see why it is important to do well in both to maximize your traffic potential.

A strong long-term strategy should involve investing the right capital on targeted ads to allow you to gain highly-specific traffic from Adwords ads combined with a solid content base, on-site SEO, and off-site presence which will allow you to rank well in the organic spots as well. Overall, the combination of both can be tremendously effective in helping you corner a large part of the traffic for any given keyword. To do well in both will certainly take time, but the return can often be easily worth the investment.

The key thing to remember is that there is some level of experimentation that is needed with both PPC and SEO. With PPC, this period of trying different things is typically and should be shorter. Once you find things that work, stick with them and maybe make only small changes- try A/B testing if possible to get a scientific view into what differences might help you optimize. When it comes to SEO, you need a varied approach and one in which it is important to try different things, especially off-site (although within the realm of staying white hat- black hat tactics are a surefire way to end up in Google’s bad graces sooner or later). On-site, you should focus on having great content along with improving the user experience and sticking to principles that Google and others say that make websites favorable for search and mobile. This experimentation period will naturally be longer, but ultimately you should find the right equilibrium here as well.

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The Results Are In! The 2017 Local Search Rankings Survey!

The Results Are In! The 2017 Local Search Rankings Survey!Local SEO got a boost as the top three dozen local SEO pros got together and put their brains to working on the subject of this most often misunderstood, yet valuable aspect of SEO.

During the popular “Marketing Land Live” show, they talked to the organizer of the event, Mr. Darren Shaw.  The survey results cover the latest ranking factors for local SEO and it’s a sure bet that marketing people will be pouring over the results to better service their sites and customers.

The experts scoured the web and their stats and data to put together a comprehensive outlook on what the local SEO action is and where it may be going.  They mention that links and citations aren’t dead, especially citations.  It turns out that citations are of much greater value today and in the near future than many had expected.  This is due to rumor mongering.  SEO know it all as who will declare one technique is dead when actually it isn’t or promoting a technique that is on its last legs as vital.  Citations, however, in the hundreds aren’t going to put you to the top of the SE results.  Just enough should place you alright, but too many won’t have an effect says, Shaw.

Reviews, on the other hand, have more impact.  Shaw says it’s about relevancy and position, semantically relevant at best.  It’s about the activity regarding your business or site.  People who are using your blog or social media to discuss your site will be using words that either support and promote you for the good or beat you down for bad of disappointing service.  Shaw says that getting reviews on a diverse number of sites is the key.  People don’t realize that the web is a communications system and the more people are talking about you the louder your voice is heard.  That’s where review sites and social media really change the game.

Where reviews come from like Yelp, Google, etc. are of most importance.  Your local reviews are very important.  Google will see these and add them to your betterment.  Your industry’s biggest sites that have review options are where you want your reviews to be seen.  You don’t want to put a local SEO review about a fishing rod store on a bakery site.

Local Packs were discussed and the value of them. He says the algorithm that drives the Local Packs is different than the other results on the same page.  Links are more important with the local SEO factors as well as website content. Thus the more links, the more the Local Packs ratings rise.

Another key note is the issue of Proximity.  If one typed in a business and occupation and Google will locate you even if you haven’t put in your location.  So basically, the surfer who is looking for a reliable and valued service will get results that locate professionals within a few miles from your position.  The problem here is it doesn’t give you the best of the professionals just how close they are to you.

Posted in Business Listing, Content Marketing, Google, Local SEO, SEO, SEO Tips, Social Media, Social Media Marketing | Tagged , , , | Leave a comment

Dealing with Negative Search Results: Tips for Interring Them

Dealing with Negative Search Results: Tips for Interring ThemDealing with Negative Search Results: Tips for Interring ThemDealing with negative content that causes your site’s rankings to plummet on SERPs of search engines is effortlessly easy in an idealistic world. However getting rid of unwanted, superfluous, and obsolete content from your site as well as obliterating negative opinions, feedbacks, and comments about your product or service is easier said than done in actuality. After all, we all exist in an age of information explosion where infinite bytes of data are being churned round the clock.

There are countless web-based platforms, automated social media sites, and chat- forums where innumerable users discuss and debate about your site or product. Of course, it’d be impossible for you to completely control and monitor what existing or future consumers are commenting about your service across the web but then you don’t need to either.  You’d only need to filter, bury or wipe out remarks, comments, and criticisms from popular social media sites for maintaining your business website’s online reputation.

Grappling with negative content and comments

You can hire an experienced online reputation management specialist for nullifying negative content and making these redundant. Online reputation management experts confront destructive and off-putting content and reviews about products or services either by deleting them or suppressing or burying them. Since this article focuses on the containment and burial approach, better known as reverse SEO, accordingly some tips have been outlined for taking advantage of this mode for getting the better of negative content:-

1. Managing profiles on popular automated social media sites

Perhaps the best and most effective way of countering the proliferation of negative content and the downslide of your site’s SERP rank would be to build your own profile, especially on those sites enjoying a high Alexa rating. Always have a profile on Facebook, Twitter, LinkedIn, Pinterest, and Google+ that you can easily monitor. These are some social networking sites that at least have more than a million subscribers each and consistently enjoy high ranks of Google, Yahoo or Bing.

So, it pays to create a profile about your business or trade on these popular sites. Discuss with your online reputation management strategist some foolproof means of securing the profiles from being besmirched by negative feedbacks. One good way of doing so would be to adjust the privacy settings in a manner so that these are visible throughout the web.

On your end, you can develop and post content that is original and engaging reinforced with the relevant keywords.

2. Publish videos and podcasts as well as leave your comments on forums

Apart from monitoring content posted by you to discourage uploading of comments or testimonials that could be damaging to your site’s online standing, you can go a step further by signing up for other news or blog sites. There are numerous social media sites and platforms that are not as popular as Facebook or Twitter but are nevertheless subscribed to by countless users. You can register with your actual name and post quality content that is free of grammatical or spelling errors which users will find riveting. Posting engaging content consistently will also help dispel negative content and opinions.

3. Link to a range of authoritative websites after creation of original content

Google’s search algorithms take into account the number of times the different links connect to your site when or whenever it goes on a ranking drive. This implies that your website has a better chance of improving its ranking on SERPs if links from, Pinterest, LinkedIn, Quora, Tumblr or Blogger connect to your site.

4. Salvage keywords that are negative

If you find that conducting a search on your site with some specific keywords or a combination of keywords throws up off-putting or negative results, you can go about salvaging those unconstructive keywords by developing content based on the same. Your online reputation management strategist would be able to offer you good guidance in this regard.       

Posted in Google, Negative SEO, Negative SEO Remediaiton, Online Reputation Management, SEO, SEO Tips, SERP, Yahoo | Tagged , , , | Leave a comment

Benefits of Google Adwords

Benefits of Google AdwordsGoogle did not become the multinational success it did without a superb product. Its search engine is a free service to customers, but the complementary Adwords and Adsense programs are really the profit drivers that made Google what it is today. And the reason for that success is because Adwords has historically and continues to provide tremendous value to website and business owners.

The benefits of Adwords can be great and many businesses see a great return on investment (ROI) through the program. At this point, it is really the staple in any major marketing effort and easily the best-in-class with this type of advertising. The potential is tremendous if you create a campaign that is targeted and bid competitively without going overboard.

The primary appeal of Adwords is the drive leads to your business. You can really realize great synergies with another Google service to help you better understand the demographics which convert better and subsequently target those. Google Analytics is this service- it offers a full suite of data collection on your website and you can even set it up to tie analytics with your end definition of conversion. From there, you can use the knowledge of what leads to sales to inform your Adwords targeting. The service offers a large number of options for you to target your demographic (including location, type of device, etc.) and to hopefully have a high rate of success with any of the traffic you receive. Experimentation is important here so that you can really maximize your ROI.

Adwords is really a very flexible platform meaning that you can use it to benefit a large number of types of organizations and websites. Each niche or market segment will have its own characteristics and things that you should do to do well in it. It has its own data collection component which you can download in Microsoft Excel format to analyze what is working and what is not. You can also set options on how much should be spent per day and on specific keywords.

Because of all of the built-in analytics and flexible parameters for campaigns, many businesses see very high ROI from their Adwords campaigns. It does take a time to optimize it though and so playing around with it and keeping track of how various changes perform is key- particularly at the beginning of your Adwords experience. As you move on, you will get a better handle on what works and does not, although things are always changing, so to some extent continuing to be flexible is important on your part as well. Thankfully you can create many campaigns in parallel and directly compare doing that too if you would like to. This can make it easy to see what works and what does not and to get rid of the latter and to keep the former in order to continue to push that ROI upwards.

The results in the platform are very easy to see and interpret even on the website itself and without the need for advanced analytics capabilities on your part (although if you possess those capabilities you can certainly dive into the aforementioned excel data if you would like to). The Adwords dashboard is very user-friendly and made for people who may not necessarily be programmers. The learning curve is not too bad because of this.

The other great thing about Adwords is the sheer vastness of the Google empire. Given the amount of traffic that the search giant gets across its portfolio of websites including search, Youtube, and even sites it does not own through the Adsense program, the reach is essentially unparalleled. Google is also constantly tweaking its algorithms to increase relevancy for its users and advertisers. They also monitor for fraudulent or fake clicks and will refund you if someone is trying to cheat you.

Overall, Google Adwords is a mainstay in today’s web marketing landscape and you should consider it if you do not currently use it for your website and business. It can be a very key part of almost any web campaign along with other potential advertising sources including social media like Twitter and Facebook. Millions have had success with it and for a reason.

Posted in Google, Google Aalytics, Google Adwords, ROI, SEO, SEO Tips, Web Marketing | Tagged , , , | Leave a comment

Google Fred Update

Google's Fred UpdateGoogle has become infamous for having these named updates which push out and often cause major changes in rankings, many times sending webmasters and search engine optimization (SEO) service providers into a frenzy. The latest update, titled Fred, is no different from the historic trend when it comes to these updates. Google, per usual, has also stayed mum on when the update will fully roll out or in what manner. This is, of course, a strategic move on the search giant’s part to keep those trying to game the system at bay.

Fred (named for the fish staying in line with the tradition of animal names), has led to massive ranking drops for many webmasters, causing much anxiety. Some great work by Barry Schwartz at Search Engine Roundtable suggests that this is a particularly significant change based on changes in traffic and rankings for some of his tracked websites. While the analysis did not find significance for any changes on their own, it did find that as a whole there was something very different happening compared to before. This suggests that Fred is real and alive and kicking.

An analysis by Cognitive SEO further supports this claim. At the same time, they acknowledge that it is still early and that what we are seeing may just be correlations between rumor and normal fluctuations in search engine ranking pages (SERPs). This is because Google’s algorithm is so complex that rankings tend to move up and down on a regular basis due to a virtually countless and unknown number of variables. It is also possible that the algorithm contains some randomization to slightly fluctuate rankings in order to thwart those trying to figure out how it works in order to game it. It may also be a mechanism of testing which rankings do better in terms of user experience as measured by proxy metrics such as user view time and a number of clicks. Whatever the underlying algorithm is, it is a mystery to many webmasters.

That mystery is worth millions of dollars to many people who try to do their best to keep the search giant happy in order to continue to gain customers and traffic leading to revenues. Google knows about the financial incentives and so purposefully acts in a stealthy way in order to stop people from taking advantage and in turn hurting the user experience for people who come to Google to find good results. At the end of the day, without the searcher, Google is nothing and the search giant knows it needs to protect its service for its users.

This makes updates particularly hard to spot and monitor for. Whether or not Fred exists will never completely be known unless Google says something, but the best we can do is look at the data and try to interpret it in a way which can help us revise our SEO strategies in order to rank better and improve the traffic we receive. Google updates are a common thing according to the company, but no one knows for certain. The Fred update is just the latest in a long line of speculation.

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