Diversity is the word here. Instead of worrying about getting the top keywords which are next to impossible, it is wise to engage in other SEO tactics that bear fruit in the short and long term.

Keywords are still important, however, if you don’t have a million dollar budget to buy keyword ad placement, you’re going to have to rely on other means. SEO is a long-term goal. It doesn’t happen overnight unless you have some rare and exclusive proprietary property and brand name that has gone viral on the web. Other than that you’re going head to head with competition that will fight you to the end.

First of all, look at your website and have it evaluated for SEO efficiency. This calls for asking an SEO expert. They’ll give your site the once-over and see where your strengths and weaknesses are. They’ll then suggest the means to correct things and what your budget and duties will be.

Your site has to have a blog. A blog is a great way to build a brand name and take advantage of many SEO tactics that are acceptable. Setting up a blog is relatively simple, but the follow-through is what is most important. Your blog will have to have posts contain in a certain word count, keywords, company data, and it must be updated regularly, at least once a week. Your blog posts are open game for anyone on social media to read and re-post and share and comment. This is how you get that organic traffic even if you’re low in the SERPs.

Listings and other similar services provide a good way to get that boost in search engine exposure. Make sure your information on these sites like Yelp and others has your most recent and accurate data. Especially your NAPs. Name Address Phone. This will lead to the advantage of what is called Local SEO.

This enables your location and all related info to be included in the search engines. For example, if someone were looking for your services in your area, your name, address, phone, and website will be listed.
Everything from posting comments to someone else’s blog to review sites is fair game. Don’t get spammy as you’ll probably have a link to your profile or website when you post. Do reviews and get reviews. Ask your customers to put in a review and offer a discount along with it. This will initiate a cascade of positive data that the search engines will see and list.
Social media is your big field. You’ve got to have a site that is engaging first of all. If people don’t surf through your site or interact with your blog and social media pages, you’re missing out on organic traffic that money can’t even buy. People love to boast about that great deal or discount or fine service they’ve received. Just one positive post on social media can go viral. Ask your customers to shoot a video of them using your services and perhaps hold a contest with prizes for the best videos. People love contests, and the chatter and comments and shares should get you boosted up the search engines.

A good idea would be to contact a pro like ISEOU. They have the kind of service and expertise that can get your rolling in no time. SEO is a long-term project, so a company like ISEOU is a step in the SEO direction.

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1. Graduate from HTTP to HTTPS

Google is predisposed towards favoring encrypted sites with HTTPS coding over HTTP coded portals when it comes to according a rank on its SERPs. Since the time the world’s most favored search engine started incentivizing HTTPS sites, the number of such encrypted sites has burgeoned tremendously. It is not a coincidence that the almost all the sites on Google’s first SERP happen to be HTTPS encrypted. A website’s probability of ameliorating its indexed SEO rank goes up manifold once it switches or rather graduates from a HTTP encryption to the more secure HTTPS one (in case it hasn’t done so yet).

Having a HTTPs layered site is not only significant with regards to improving its standing. Different web browsers, including Google’s Chrome regard a HTTP site as being extremely vulnerable to Trojans and malwares. Starting from Jan 2017 and onwards, Google will accord a red-colored padlock sign to all HTTP sites signifying that these are extremely insecure. So, if you haven’t made the shift yet, you can go ahead as you can be rest assured that the exercise will not be an expensive one.

2. Make your site smartphone-friendly

Over the past few years, the number of individuals surfing on the net via their smartphones has gone up considerably. There were about 2.1 billion smartphone users in the year 2016 and that number will surpass the five billion mark by the end of this decade. As Google was apprehensive of losing out to Amazon and eBay in hogging online space, it introduced massive changes in its SEO algorithms in order to not only accommodate smartphone-friendly sites but also give them precedence over those portals that weren’t.

These days, net surfing or browsing is more extensive on PDAs, especially smartphones compared to laptops or desktops. In case, you or your SEO strategist has restructured and updated the business website so that it appears the same on desktops and mobiles, then you’re ready to go. But if you’re yet to make your portal mobile-friendly, then revamping the site is overdue so that users can log into the same quickly and navigate easily on the webpage or pages).

3. Back links auditing

The Penguin update of Google is concerned with according a rank to a site based on its back links. The last major Penguin update happened in October 2016, and if the SEO community is to be believed there may not be any key update in the near future. So, you don’t need to lose sleep over your site’s ranking that is expected to remain stable in the coming months. In case you’ve ticked all the right boxes with regards to refurbishing your site but still its rank has not improved, then it could be due to the poor quality of your back links. Regularly scrutinize your site’s back links and ensure that these always connect to sites that are encrypted as well as have a high volume of traffic.

4. Accelerate your site

Sites that rank high on the SERPs tend to have extremely high page load speed. To be precise, pages of high-ranking sites tend to load within two seconds. If your portal is taking more than two seconds to load, you’re losing out on traffic and eventually on sales.              

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