1. Optimization of your website: Perform an audit of your site and find out where the online traffic and outreach is coming from. Try and add lead generation forms to the high-traffic pages for achieving greater quality leads.

2. Use the marketing automation platform more: It is the right time to take a closer look at your contacts database and make use of the marketing automation platform for improvement in lead generation.

· Lead scoring for nurturing existing clients: Although lead scoring is fundamentally used for scoring prospects, it can also be used with the existing clients for deciding how ready they are for an up-sell or cross-sell. You may send educating and relevant content to them informing them about your extra services and products to determine which clients are engaging with your content and are ready for an up-sell or cross-sell.

· Re-engaging the inactive clients: Make use of the marketing automation platform for setting up custom triggers that are capable of identifying inactive users. If a contact has not been engaged with your website in a while, your marketing automation platform can send an email to this inactive user with offers of a free trial or early access to the newer products, etc. for re-engaging the inactive customers.

3. Refining content marketing: You can conduct a content audit and fill up the gap in the information by using innovative and informative content ideas that are useful and engaging to the audience. Your content can be fueled by using marketing automation for delivering the right content to your clients as per their stage in the purchasing process.

4. Generating digital marketing content: For reaching out to your audience at this juncture you need to up-lift your digital marketing footprints. The following resources can be used for enhancing your lead generation efforts.

· Webinars.
· Virtual events.
· Videos.
· Chatbots.
· Podcasts.

5. Target the cold calls by using your digital marketing team: You can always use the conventional sales-driven cold calls for your internet marketing efforts. Larger companies and family-owned businesses have managed to generate leads by using this method for several years and it works. While working with the digital marketing teams ask them to re-adjust the cold calls for a more focused campaign than just replacing them. If this is implemented properly, you can target the clients well rather than using the usual hit-and-miss method.

6. Develop a digital marketing plan that performs: Customer funnel is a sure way of putting the digital products to use during the buying process of the customers. The conventional call center practices and upper funnel activities aim at the audience to draw them in. The lower-funnel activities on the other hand encourage retention and engagement. Here are the things you need to look at for the revamped digital marketing efforts.

· Creating awareness and branding.
· Keyword research.
· Using PPC ads, SEO, and re-targeting.
· Get the customer’s attention.
· Achieve conversions.

7. Leverage the increased use of the internet in your favor: People from across the world are suddenly finding themselves thrust into a work-from-home environment due to the COVID-19 pandemic. Many businesses are facing this challenge as the work-from-home conditions make reaching the decision-maker all that more difficult. There are outsourced sales teams available these days and the call centers of various organizations are armed with different digital marketing tactics. You can find greater use of the internet in the form of LinkedIn, Facebook, content marketing by using blog posts, multi-touch email cadence, and development of search scripts by using traffic data and keyword research. You can use your CRM software to keep the call center representatives updated with information.

All the internet marketing teams are trying to make sense of this new world order. They are trying to adapt to the changing environment and boost their digital marketing efforts by using the methods listed above to come out of the crisis all guns blazing. If you are in the need of assistance with your internet marketing efforts in the Clearwater, FL area get in touch with I SEO U Company.

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1. Using social media to connect with your customers: Everyone is dealing with the impact of the coronavirus outbreak on their lives. Whether they test positive or not is another matter. When everyone is locked at home it is time to show empathy for others. Most people are using social media for connecting as they are stuck at home and trying to stay connected with the rest of the world. Social media can provide support, education, understanding, and resources and they are a powerful medium if used properly.

2. Ensure that your business is found online: It is a fact that more and more people can be found online than walking on the sidewalk. Search traffic has raised a great deal in the past few weeks and will continue to rise as we go along. Everyone is glued to the PCs and cell phones waiting for updates from the community. Online shopping is one of the favorite pastimes for people at the moment. Your products are more likely to be considered online than ever before. You may use SEO strategies to climb to the top of SERPs. Your business needs to be found online and it is not the time to go into a shell.

3. Stay ahead of the competition: SEO is extremely useful to raise organic traffic to your site and move past the competition. You must be making constant efforts to climb to the top of SERPs by using strategic SEO tactics. If you fail to optimize your site and the content daily you will end up losing valuable ground in terms of search results pages and revenues.

4. Never become a victim of panic moves: If you have acquired a closet full of toilet paper at home you are one of the people who flocked the stores as soon as the COVID-19 hysteria began. This is certainly not the way to react in case of implementation of internet marketing strategies. You should never be making panic moves. Always use metrics for analyzing all the data available before making informed decisions.

5. Be ready for pivoting as a business and let your customers know: In the current fluid situation your business also needs to stay fluid. These are the times when you must find ways of connecting with your clients like never before. It keeps you relevant during the period when the business is impacted due to people staying at home. For instance, many restaurants are shutting down as customers are not dining out. In this case, you need to ensure that you are offering a home delivery service. The same pivoting may be the way to go for other businesses as well such as gyms, dentists, and grocery.

It is the truth that these are challenging times for everyone concerned. But, keep in mind that businesses can yet flourish if you are willing to use newer methods and not cut back too heavily on internet marketing efforts. However, do not get overwhelmed by the things you need for internet marketing efforts. If you need professional help in Clearwater, FL region, get in touch with I SEO U Company and allow the experts to guide you in achieving the best SERP results.

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1. Create a coronavirus content hub: Emails are going to play a significant role in your coronavirus internet marketing efforts and e-commerce strategies. However, there is so much noise going on at the moment that it is difficult to be heard. All the brands are desperately trying to update their customers about the efforts they are taking during the coronavirus crisis. Have a dedicated landing page on your site for everything related to coronavirus. How much content you place on the page will depend on the products of your business. However, the key is placing this all in a single place and then make it simple to access this page from the Home page. This way the customers will get the information they require from your website when they need it.

2. Take advantage of all the support: The government is making arrangements to support small businesses as more announcements are coming up shortly. There is help available for content marketing activity as well during the tough times. Facebook is offering a widespread reach for promoting social media content. They are offering $100 million to small businesses in terms of ad credits and grants. If you are planning any webinars or online training sessions during the epidemic Google will aid you by unlocking the premium features of the Hangouts Meet.

3. Re-optimize the existing content: There is every chance that the 24-hour coronavirus barrage will bury the new content you are creating. If you are worried about this possibility to invest some time and effort in raising the quality of existing content. Re-optimize the blogs and landing pages that rank in the SERPs but not in the positions that will bring traffic to your website. It is one of the better ways of showing your content marketing ROI. The lockdown is an ideal period to audit the content and get started on re-optimizing it. It will ensure that the content ranks in the SERPs for keywords that matter even when the demand for your products has lessened.

4. Re-organize your internet marketing strategy to bounce back: There is a strong connection between businesses with a documented content marketing strategy and the businesses that taste success at content marketing. Demands are likely to rebound and you need to make sure that you are ahead of the competition and ready when it does. Now is the time to re-organize your strategy and make sure that you have a solid foundation in place for finding out and engaging the audience during and after the coronavirus crisis is finished.

As you may have realized by now, the internet marketing tactics are going to change. What was acceptable once will not remain the same anymore. If you are uncertain about the internet marketing strategies to adopt for your business get in touch with professionals such as I SEO U for better results.

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Among many recommendations, it is essential to maintain communication with clients. And, of course, social media remains one of the most effective channels.

More than ever, your social media marketing strategy needs to be on point, the reason why we are going to discuss a few tips you can use while the coronavirus outbreak lasts to keep in touch with your audience and still get some great results.

Adapt your message and tone

While staying home and social distancing are highly recommended now, you must check all your scheduled messages and, if necessary, make some changes. This goes especially for businesses in the catering industry, which, right now, are closed and without any revenue sources, except deliveries, if offered.

Our recommendation is to adapt the tone used in your social media messages. The coronavirus outbreak is far from being pleasant, so you should stay away from using way too much humor or touching any sensitive topics.

Do not question the recommended precautions or suggest that you are not following protocols. Also, you should realize that some of your followers may have been seriously affected by the Coronavirus. Do not forget about supporting and encouraging everybody!

Reduce or stop the amount of sales posts

For at least the next month, stop doing it. You do not want your business to be considered one that is trying to profit off this or insensitive to the current situation.

On the other hand, if you are willing to offer discounts or even freebies, try announcing this and see how your audience reacts. Many brands are doing it right now, in an attempt to help those who are affected. If done right, this can actually increase your popularity and followers.

Share virus updates only from trusted sources

During this period, the amount of fake news spreading on social media is ridiculously high. Many accounts are sharing unverified or altered information just for the sake of traffic, without being aware of the impact it could have on some people.

If you want to post updates about the coronavirus as part of your social media marketing strategy, make sure it’s coming from trusted sources, such as the WHO or CDC. The last thing you want right now is to be accused of spreading misinformation.

Our recommendation is to limit this type of posts and share them only when it is essential or it has something to do with an aspect directly related to your business.

To wrap it up, we believe that we cannot be wrong with saying that social media marketing during the coronavirus outbreak can be a real challenge for a lot of businesses. We do not know how much this will last but there are a few things we are sure about: communication with clients must be maintained. Relationships must be maintained. Social media presence must be maintained.

At I SEO U, we are aware of the importance of social media and ready to help you. Our team of professionals can handle all your channels, making sure your brand delivers the right message at the right time.

We are working only with experts who have already proven themselves in this field, while our entire staff is constantly trained and up to date with everything new about social media.

Schedule a call today and find out how we can help you!

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