Establish a Baseline

Before you can start worrying about your page speed, you need to figure out how fast you’re currently performing. This is why Google has the PageSpeed Insights tool available. Not only will this tell you how fast your page is, but it also tells you how you can improve things. Armed with this information, you can get to work.

Make On-Site Improvements

There are some common speed optimization issues PageSpeed Insights identifies. These include:

• Full-resolution images: These take a long time to load and aren’t good for speed optimization nor are they necessary for most pages.
• Render-blocking CSS and JavaScript files: These keep your page from fully loading until they’re processed.
• Browser caching: This tells browsers how long they can store files so pages load quicker.
  Compression: This the process of reducing the size of text-based files for faster load times.
  Minifying HTML, CSS and JavaScript: This involves analyzing and removing unnecessary text or data while maintaining the page’s look.
• Browsers load webpages in chunks: This means that most pages require several calls to the server. Make sure everything above the fold loads first.

Invest in a High-Quality Host

When you work to optimize your website for SEO purposes, you don’t want to then skimp on your hosting. Investing in premium, dedicated hosting with good hardware and up-to-date technology will also help make your site load faster. A few of the other issues you’ll need to address here include:

• Pages taking longer than 200 milliseconds to load require a reduction in server response time. The reasons for this slow of a response have to do with things like routing, file libraries, bad application logic and slow database queries. Exploring and correcting these issues yields speed optimization.
• A content display network (CDN) is a large network of servers that house your page files (e.g. text, graphics, scripts, video, downloadable objects, streaming media) for faster delivery. Make sure you have a CDN.

These are just a few of the hundreds of factors that determine how Google will rank your site. Taking the time to make sure that it loads quickly will create a strong foundation. Having the time and the resources to complete everything on this list right away is important. Since you probably have neither, you’ll need some help. ISEOU is here to help you make sure your site is ready when Google implements these changes so make sure you contact them today.

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The fact that websites which are able to strike a harmonious balance between (website) design and SEO content (of course the credit goes to the webmasters) are the blue-eyed boys in the eyes of search engines as well as users, always. If you want your site to get a good enough rank (to keep it commercially viable or web-world relevant), then you must pay equal attention to both the ‘design’ and ‘content’ aspects. To hit the nail on the head as succinctly as possible, visitors to your site should get what they see. Go through these guidelines and make the most of them if you want your site to stay ahead of the pack.

Don’t follow the beaten track

For years, website designers and developers along with the promoters or businessmen have succumbed to the ‘website design first’ trap and continue to. Designing and developing a website from scratch is surely more alluring than creating SEO as that’s where all the fun lies. So, it’s no wonder that webmasters just cannot resist the temptation of focusing on the design part as a priority. The SEO structure is developed or created based on the design interface or features, more as an afterthought.

Majority, of the website developers are ensnared by this tendency which has taken deep roots. If you can dare not to follow the beaten track, you can bet that you’ll be in for a pleasant surprise. If you’re really sincere about maximizing revenues from your online store, then first focus on having the search engine optimized content in place. See to it that the webmaster accords the same weightage to content marking as he or she does to fonts, layout, CSS, colors, HTML, JavaScript, and so on.

Engage a specialist

The need and significance of finding the appropriate specialist stem from the first guideline. A cursory or casual search will throw up web design and development experts or specialists most of whom will be stereotyped to view the developmental task (of the website) from a design-oriented aspect. These are the design professionals who become easy prey to the design-first imbroglio.

You’ll have to steer clear of such web developers who think their job is done the moment they design a platform that is the digital equivalent of a graphic brochure or pamphlet. Fine-tune your search by looking for a web designer for whom devising appropriate SEO is as or equally integral as laying out the design.

Stay in the loop

Numerous businessmen and entrepreneurs have realized and paid for the folly of blindly trusting the webmasters when it came to  website design. Web developers, more often than not, create an invisible impregnable wall of mysteriousness around them to give the feeling that what they’re dealing with is something very nebulous or abstruse that the laymen won’t be able to figure out.

But then you don’t need to be a webmaster to figure out that designing a site is not rocket science. Blindly trusting the specialist could be akin to committing hara-kiri as the designer could be someone who’s just well-versed in the basic codes necessary to create a frugal site and host the same. To be on the safe side, pick up some elementary web design and development know how.

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