A combination of your website and TikTok SEO makes the perfect mix of a power source for your business. Presently only 4% of companies use TikTok, which means there is an enormous scope of using the platform and making the first move to tap its potential.

Why Should You Consider Using TikTok SEO?

You must be wondering how TikTok can be useful and is it better when businesses use several other social media platforms. Then let us tell you, TikTok gives its platform to you to express your views, messages, and information creatively. It even offers brands an ideal platform for promoting their products and services.

As per figures released by Backlinko, 47.7% of TikTok users belonged to the 10-29 age group. Similarly, almost 32% of TikTok users are 40 years or more. Speaking about visibility, almost every TikTok profile was searchable through Google.

Each TikTok user’s content is now visible through search engines as both backlinks and indexing has helped them rank on Google for specific searches. Search Engine Journal also stated that Google had started indexing video content on TikTok. Hence, users can now search for videos on this platform easily.

TikTok had also released its business platform for businesses in the year 2020. The platform offers both small and big companies an option to create engaging ads for their targeted audiences. Therefore are you prepared to improve your search engine rankings? The tips below can help apply the perfect TikTok SEO strategies to your website.

Create Proper Hashtags For Better Discoverability

Google now indexes user content videos of its users. Hence, it’s good to use proper hashtags for your primary keywords. You must be aware that keywords are essential for effective SEO strategies. Using relevant keywords increases the discoverability of your brand’s website. Using proper hashtags helps in increasing visibility over TikTok. Including less used hashtags can be great for targeting your audience. You may even use an extensive list of the trending TikTok hashtags.

In addition, use long-tail keywords to optimize your video content. It’s highly beneficial for improving your TikTok SEO strategies. For this, you may use a keyword research tool like SEMTush.

Create Optimized Engaging Videos

Creating creative content that is well optimized for search engines can do wonders. Prepare small videos that are not more than 60 seconds. You should also have a planned TikTok SEO strategy. You should create well-optimized titles and descriptions for these videos. Using long-tailed keywords helps in optimizing your videos better.

These videos also need to be engaging enough and include open-ended questions that encourage your viewers to stay engaged. Browsing through your profile and listening to what your audience is saying can help plan your strategy. You can improve customer loyalty by responding with relevant answers to all questions posed by your customers.

Redirect All TikTok Audience to Your Website

Creating a tremendous TikTok profile and not redirecting the traffic to your website can be meaningless. Include only a short description of your business in your TikTok profile. Your website should be visible to the audience, and never forget to include the URL in your profile.

Having a business website offers certainty to your customers. In addition, creating a website funnel for the audience helps build authority. Website funnels also facilitate in better understanding of how your audience interacts.

Cross Promotion Of Your Videos

Cross-promotion of your video content is an integral part of your TikTok SEO strategy. You shouldn’t be wasting your list of followers on other social media profiles. If you have a strong Facebook or Twitter profile, you should be posting your TikTok content there as well. You should also invite those followers to check your TikTok videos and stay engaged. Increasing traffic or building followers on TikTok can be easy if you cross-promote your videos on other social media profiles.

For businesses in Clearwater, FL, looking for a specialist to take advantage of TikTok SEO, I SEO U Company can be an ideal choice. The team has been helping businesses benefit from both search engine optimizations and perfect social media strategies. Based on your business, they can create the ideal plan that is effective and easy to integrate.

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Using cloud technology

You are going to need a resonant content marketing strategy together with real estate SEO and a useful ad strategy for making a positive impact on the real estate market. In one of the instances quoted by a top marketer, one of the real estate brokerages had more than one million impressions, thousands of clicks, and hundreds of conversions in six months by using these methods. Content marketing and SEO remain the two top marketing channels for all real estate agents. These real estate businesses are responsible for generating plenty of inbound traffic via registrations, first-party data, inquiries, and contact forms. They can work towards ranking high in SERPs, promoting informative content and blogs through affiliated websites and normal sites.

Use of keywords and video marketing

One of the key real estate SEO tactics is video marketing that is in cohesion with the overall content marketing strategy. You may publish video content on Instagram, TikTok, Facebook, and YouTube to drive greater traffic to the site. The significant thing here is creating informative and engaging videos for various YouTube channels and optimize the descriptions and your promotional content by using related keywords. In almost all cases, the marketing team will succeed in raising the organic ranking for the primary keywords by doing optimization of existing pages of their sites and constantly adding useful content to the site by the way of new site pages and blogs.

Using retargeting ads

Another significant component of real estate marketing strategy is the use of retargeting ads. It is typically an effective kind of advertising for your real estate business. This is so because the prospective sellers and buyers are constantly working online for real estate agents. In most cases, they are in a research mode and are not ready for pulling the trigger. By using retargeting ads, the real estate business can stay on top of the minds of people that had visited the concerned website earlier.

Most prospective buyers and sellers are searching Google to look for an agent or listings. Google will provide search results depending on real estate SEO and will consider sites with good performance and those that are properly optimized. Therefore, you need real estate SEO for standing out from the crowd. If your business operates from Clearwater and Tampa Bay, FL area you should get in touch with The ISEOU Company for assistance.

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1. Get more out of the existing content: At the time of the holiday season you may not have sufficient time for the creation of additional content. This does not mean that you should abandon the content strategy altogether. Rather you might be able to save time by re-purposing your older existing content. The ways of doing this can be found online.

2. Sync your marketing strategy with Facebook: Facebook constantly changes its algorithm. This many times results in small businesses struggling to get their messages out to people. However, if you can make certain small adjustments it will help. Your business needs to evolve with the social media algorithm.

3. Use video business cards: The usual paper business cards are not effective during this period as there are fewer trade shows and fewer networking events. However, you can use a new format that can help you bring more customers during the holiday season. You can use the video business cards for your marketing. You may introduce your small business in the card or even extend it further. There are many ways of making business promotion simpler by using video business cards.

4. Step up the local SEO: This holiday season will provide many opportunities for the local businesses. You can concentrate on local SEO to not only bring traffic online and offline but you can get started with a new strategy. You can set up your GMB profile for the season, optimize your site for local SEO, keep an eye on your online reputation, and track the local SEO performance of your website.

5. Stay afloat during this Christmas: As you are aware this holiday season is not like usual. Several small businesses are already suffering from the effects of the coronavirus pandemic. For staying afloat this season you need to re-assess the delivery methods and timings, perform marketing for the local customers, ensure that you reward the loyal customers, and raise your social media campaign.

6. Support other small businesses: Supporting various small businesses is a terrific way of keeping a greater degree of cash within the community. As an entrepreneur, you must be aware of the impact of purchases made by small businesses. If you are looking to get support for your small business during the holidays do the same for others. You can get gift certificates from these businesses and offer them as gifts to your customers.

7. Leverage digital events: The in-person events have been mostly canceled due to the pandemic. However, several brands have turned to digital events for promotion. It looks as if this format is here to stay. There is every chance that virtual and in-person events will co-exist in the future. But at the moment there is uncertainty about the return of in-person events.

Festive SEO can scale the graph of your revenues to new heights. You can use these tips for optimizing your website for a great holiday season. If you are not comfortable in handling the SEO by yourself you can get aid from professionals such as I SEO U Company if your business operates in the Clearwater, FL area.

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Conduct a Thorough Audit

This will highlight your website’s performance and what’s hindering your organic search visibility. These issues may consist of:

• Not having your Google search console set up so you don’t know if Google is having difficulty crawling and indexing your website
• Having too many links to spam sites (containing malware or spam) or only for link building
• Broken links and 301 redirects
• Website performance (oftentimes caused by outdated plugins or having too many of them that clash or large, uncompressed images) and site speed effect your website’s rating
• Having a website that isn’t mobile-friendly or responsive
• Your business’ NAP profile (name, address, phone number) isn’t consistent
• Missing accelerated mobile page (AMP) versions
• Keyword cannibalization (splitting up content onto two pages that should be on one) is viewed by Google as two different pages who are in competition with one another for rankings

Pay Attention to Your YouTube Videos

Making educational videos for YouTube is beneficial if you link them to both your YouTube account and your website. Otherwise you’re missing out on valuable SEO traction. To improve on this there are a few other things you can do as well:

• Edit your YouTube videos’ description so they include the relevant pages on your website that each of the videos relates to.
• Make sure you’re using the correct keywords in a way that helps you move up the SERPs. In doing so you must follow a few simple rules. You want to make sure that your primary pages always target your primary, high-value keywords. This will leave you with secondary pages that should also include keywords that are related to the products or services you offer. Now you’ll also have some tertiary pages for your long-tail keywords (keywords that are three or four words long).

Maintaining Reviews

When you get any type of online review your business must respond to it. This is important because customers rely heavily on the information in these reviews to choose which business they want to work with. By promptly replying to any reviews you receive, especially those that are left on Google, you’ll increase your SEO. Don’t forget about sites like Yelp, Amazon, and Angie’s List too though.

Managing Email Campaigns

Having a strong email campaign will also help you increase the traffic to your business’ website. There are several types you may engage in, including:

• Lead magnet emails whereby you give away some type of content (e.g. ebooks) that your clients will find useful
• New lead emails are a great way to help new people become familiar with your company and how you do business – videos are great for this too
• Capture review emails will help you take advantage of past clients once their transaction or interaction with you is complete – this is a great way to ask them to leave you a positive review to help drive even more traffic to your website

Conclusion

Taking these steps will boost your business’ marketing, increase its traffic, and help you turn leads into clients. This will require an investment of time. While this is worthwhile, you may not have the time. If this is true, make sure you talk to I SEO U as they can provide you with these highly desired results as they’ve helped many others in the past.

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Make Videos 15 – 90 Seconds Long

Engagement level is proven to drop sharply after 90 seconds. This is why you should strive for 15 seconds. Exceptions to this rule occur when the content is truly something worth watching (e.g. Lady Gaga’s NFL halftime show).

Make Your Point Immediately

To drive awareness and sales through your Facebook video marketing you must grab your viewers’ attention within the first 5 seconds. The best way to do this is with an opening synopsis that tells your viewers what they will learn if they watch your video. Make sure that this is both clear and concise yet leaves viewers wanting more.

Include an Eye-Catching Thumbnail

When you want to get people’s attention on Facebook, it’s the little things that matter the most. For instance, the thumbnail image that you use in your Facebook video marketing can change your cost per action (CPA) by up to two times, which could equate to as much as $25. This is why it’s important to choose the most engaging photo or graphic you have available. If you choose the wrong image, you could really jeopardize your campaign’s outcome, which is why you shouldn’t overlook this step.

Use Vertical Videos Instead of Square Ones

Other research studies have shown that vertical videos outperform square videos when used in Facebook video marketing. The reason for this is that vertical video is more mobile friendly. Of course, we all realize that mobile search is rapidly growing today, but what we may not realize is that it’s already more popular than desktop search and so it requires special attention now if you want to be successful as an online business. There is one more thing that you should also remember when it comes to Facebook marketing though: The messenger home feed will only support videos that are in landscape format. This is why you should still put up a variety of different video formats.

Add Captions to Your Content

You should know that about 85% of people who watch Facebook videos do so with their sound turned off. This has been a great equalizer for people who are deaf because now captioning is growing in popularity and also giving them equal access to your content. Since Facebook realizes the importance of this, they offer marketers various tools to help them caption their videos.

Mix up Your Video Content to Hold Your Viewers’ Interest

You have a wide variety of options when you’re creating video for delivering your brand’s message, including live videos, tutorials, and informational videos. These can be created by you or your users. Finding which of these will work best for you when it comes to Facebook video marketing will depend solely upon the members of your audience and their preferences.

With so much to know and do when it comes to Facebook video marketing, you’ll want to make sure you have a guru on your side. This is why you should hire the ISEOU Company to manage your Facebook video campaigns for you.

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Video Marketing has the Corner on the Storytelling Market

Although you might not buy into this concept, there’s a larger point behind it that you simply can’t argue with. All the major upward trends wrap around videos. This is because it has such a huge potential upside. Just look at Twitch if you don’t believe this is true. Other proof here can be seen in how Facebook has made a major investment in Watch and IGTV and the fact that throughout 2018 TikTok underwent major growth. All this makes it clear that developers and marketers both agree that video lies at the heart of all digital communication in the future. This is something that many small platforms are also grasping hold of now.

The consumer insights company Toluna recently surveyed 1,000 digital customers. In doing so they discovered that about 53% of people haven’t watched any brand advertising on social media within the past three months. This means that approximately 47% of those surveyed had watched in. This is something that Unmetric has also discovered. In fact, they’ve tracked billions of views of branded videos on various video platforms.

Unmetric gives Samsun as an example of this. Samsung had a powerful story behind their #VoiceForever campaign, which is why it became the top video on Facebook, YouTube, and Instagram in 2018. It received close to one million views. Of course, it also received a lot of promotion to push it towards success, but this still shows that video marketing is important.

Spending Money on Video Marketing

Not every business has a lot of money to spend on this endeavor. You also can’t predict what the future holds in this arena, which is why you must stay on top of what’s currently happening. The good news is that Toluna’s survey also showed that people who watched branded videos watched them in the following places:

• 43% watch them on Facebook
• 38% watch them on YouTube
• 18% watch them on Instagram
• 13% watch them on Twitter

It’s also interesting to note that while 18% of people say they preferred text or photos and about 30% said they preferred video, 52% say they had no preference. Nonetheless, about half of those who do watch video advertising will seek additional information. Of course, only about 20% of those surveyed were between the ages of 18 – 34. This is important because if more people would have fallen into that age range then video watching would have increased. Once again, this proves the importance of knowing your audience before engaging in a video marketing campaign. This will save you both time and money.

This advice really is no different than what we’ve been seeing since 2017. However, it’s something that many businesses still haven’t grasped hold of because they’re already involved in too many other things that are bringing them a good return on investment (ROI). If this describes your situation, there’s good news for you: I SEO U has helped many businesses, just like yours, with video marketing over the years. These businesses’ successes are testament to why you should contact us and let us help you with your videos starting today.

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Videos Prove to Google you Have Valuable Content

Google checks both text and media into consideration when checking your web page’s relevancy for keywords. Having both is good video SEO because it shows your content is both varied and valuable. Cisco says this will be even more important by the end of 2019 when about 80% of all online traffic will be searching for videos.

When you include video, make sure you also include:

• Keywords in your meta tags
• A video transcript
• Relevant synonyms in your video for your chosen keywords

Videos Bring Traffic to Your Website

When hosting your videos on sites like YouTube or Vimeo, make sure to include your website’s URL in your channel names and video descriptions to give your traffic a great boost if you give people a compelling reason to visit your website (e.g. a special offer, discount code, extra information, free resources). This video SEO tip will help stop you from feeling like you’re wasting the SEO benefits of hosting videos on your own site. Third party sites will benefit you by not slowing down your website since videos are embedded, not hosted, there. They also let you share content with a highly engaged audience.

Videos Bring Links to Your Website

Adding your URL to your content on social platforms lets you earn qualified referral traffic. You’ll also gain links from other sites that will help your video SEO by making you look more valuable to Google and thus improving your ranking in the SERPs. Of course, there are a few things you must do here, including:

• Create unique, shareable videos so website owners have a compelling reason to link to your website and its videos
• Brand your videos so people become more aware of you even if they don’t click through to your website right away
• Include a short title or ending card with your logo and website’s URL
• Add a watermark to your videos

Videos Improve Your Social Presence

Social media marketing will help with video promotion and distribution. You should let it play a major role in your marketing because it’ll help with video SEO (e.g. higher social media shares lead to higher SERP positioning). This is relatively easy to do since Facebook videos receive 135% more engagement than photos. As you create your videos, keep these factors in mind:

• 85% of Facebook video watchers don’t turn on the sound
• 30% of viewers prefer a square vs. landscape video

Videos Improve Your Conversion Rate

People are about twice as likely to make a purchase when they see a video. Clearly this means that good video SEO will help improve your conversions and sales. This isn’t only true for ecommerce businesses, but Google says about 50% of people will watch a video before visiting a store. HubSpot also weighs in on this by saying that this is mainly true when you incorporate short videos that get right to the point. Videos that are under 90 seconds tend to work best because people have short attention spans.

Videos are Necessary

Now that you see the importance of having high-quality videos on your site, it’s time to start adding some. While you’re busy running your business, you can leave this job to I SEO U. They’ve successfully helped many websites with this task over the years. Get in touch with them so your website will be next.

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A Case for Video Marketing

SEO statistics show that YouTube and Snapchat generate 15 billion combined views daily. There are about 500 million additional users who also watch Facebook videos daily. This demonstrates that people are eager to watch videos wherever they can find them. It also means that your brand needs to share videos on all relevant channels. Doing so gives you the opportunity to offer up little reminders about why your company is the one they need to do business with – even if they’re not ready to buy your products or services right now.

Discovering Your Best Video Marketing Platform

It’s important to understand that what performs well on one platform won’t necessarily perform well on another platform. Nevertheless, it’s important for your videos to be engaging, informative and effective (for both humans and SEO alike) regardless of what platform they’re on. This is why you need to tailor your video approach according to which channel you’re using. With this in mind, here are some strategies that will help you optimize your video efforts on the major social media sites:
• Facebook: About 85% of Facebook users play videos without the sound. This means you’ll need to revamp the silent film for them because they’ll miss out on any voiceover narration or dialog you’d otherwise include in your video. Instead of audio, try including text, charts, graphs and visual storytelling features so you can still communicate a complete message.
• Twitter: Users like short videos – only about 45 seconds in length. This makes sense, considering Twitter users are looking for quick bites of information. Choose the appropriate topics for which you can condense information into digestible, memorable bits.
• Instagram: About 97% of branded Instagram campaigns have substantially increased ad recall. You can use video as a jumping-off point to spark conversations between users. It’s also important to respond to your audience’s comments, ask questions, and develop rapport here though.
• YouTube: With over 1 billion users (about one-third of the world’s online population), this is more than a video delivery medium. This is also a great place to answer customer-service questions by creating a video of frequently asked questions. It’s also a great place through which to show your customer appreciation. By meeting your customers where they naturally gather together, you can use your video here to resolve any real pain points your customers are facing.
• LinkedIn: About half of all college-educated adults use LinkedIn. Most of these people are over the age of 30 who are above-average earners. These are the ideal demographics for certain markets – like business-to-business and high-end brands. If you own such a company, this is your chance to showcase thought leadership by sharing videos that comment on relevant market trends or grant insider access to industry conferences. You don’t want to share fun, casual content here though because it’ll look out of place. Instead, make sure the videos you choose to post here mirror LinkedIn’s professional image.

I SEO U can help you tailor your video content for social media channels so you can drive more views and boost engagement. They’ll also help you understand what platform is best for your audience so you don’t waste your time or resources. With their help you can truly align your content with your audience’s social behavior and boost your traffic and your bottom line so make sure you contact them today.

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Nobody is an “Expert”

Most people view SEO professionals as being trustworthy, confident, knowledgeable, and dedicated. However, this is usually a façade since most of these professionals are too busy to work on their own self-confidence. In fact, some of these professionals will even go so far as to tell you that they’re not really an expert – they just make things up as they move along. When you stop and think about it, this makes a lot of sense since there’s no concrete roadmap available here. Practitioners have simply learned how to adapt to whatever gets thrown at them. This is proven over the years as they’ve been told that implementing various tactics will increase a website’s rankings and visibility but ultimately these tactics don’t hold true to their promises.

Old Strategies are Dead – New Challenges Lie Ahead

• Although promises obviously hold no weight, there are still some important parts of SEO that marketers need to pay attention to, including:
• Google has introduced a variety of SERP features over the past two years. This has resulted in organic results getting fewer clicks.
• It’s getting harder to find new organic results for certain queries. This is why it’s becoming common to see a SERP that only has two ads, one Knowledge panel, related searches, and a total of 6 websites. (In the past, there were always at least 10 available.)
• A growing number of search queries are featuring snippets in their SERPs. Marketers believe this will grow as Google continues to revamp their featured snippets and implement new ones too.
• Recently Google increased the length of meta descriptions from 150 to 300 characters. This may pose a threat to SERPs in the near future.
• Google properties now own a large part of the SERPs in niches like travel, shopping, and videos.
• Voice search is on the rise today. Marketers believe that it will consist of about 50% of searches by 2020.

Seizing New Opportunities

Even with all of these potential threats, SEO is still a good way to invest your marketing budget. After all, search volume continues to grow even though people are clicking on less of these searches. There’s also no doubt that Google is still the top source of traffic online today.

With these things in mind, there are some opportunities you’ll want to take advantage of, including:

• Featured snippets have lowered organic click-through rates, but if you get this position you’ll also get a lot more traffic – including a massive amount of voice search opportunities.
• Google’s “People Also Ask” results are expanding. It’s important for websites to be optimized for these questions.
• It’s important to implement AMP regardless of what type of website you have. This will help increase traffic.

While many parts of SEO remain the same, others continually evolve as Google learns how to give its visitors the best search results possible. It’s important for your business to keep up. Since you’re already doing a lot, you’ll want to hire a marketing firm with proven results. I SEO U will help your business adapt and stay ahead of its competition. With over 20 years of experience we’ll help you seize the moment and bring great returns to your business.

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7 Important Changes Social Media Marketing to Expect in 2018

With Social Media Marketing dominating SEO today, Social Media Marketing (SMM) is something you’ll want to pay attention to. In this regard, there are 7 important trends experts predict will show up in 2018. These include:
• Five years ago Google Glass introduced us to augmented reality (AR). While this was a flop, many other companies (including FaceBook) are trying to enter this arena. Additionally, many AR apps and VR headsets have been successful. Coupled with faster Internet speeds this will be the year these things really take off. When this happens people believe that social media will be one of the most popular applications, bringing people from around the globe into closer contact with one another. This new way of interacting with other people will change SMM and SEO too.
• Live streaming is already popular with 80 – 82% preferring this instead of written Social Media Marketing campaigns. This will grow even more in 2018 because people are accustomed to it now.
• Privacy and open source aren’t things that you’d typically associate with social media. Apps have cracked down somewhat in 2017, but in 2018 this will grow.
• Gamification will start effecting SMM because people want to interact with one another, especially through game-like experiences. Many businesses have made a lot of money in this way already but now it’s time to blend these things together more organically.
• SEO ad growth is already popular, but now it’s social media’s turn. Until now Social Media Marketing has focused on building a user base. Now that they’ve been established for a while, it’s time for them to focus on building more advertising.
• Over 50 million businesses started using social media in 2017. They’ve found this is really popular but brands really do need to step this up a notch. For this reason, sponsored and branded content will grow more popular than that from independent sources.
• Local and personal experiences are growing more popular, as we’ve seen with the recent growth in local SEO. This is partly due to brand fatigue now that advertising constantly surrounds us everywhere we look. In 2018 the desire for local content will continue to grow as businesses look for new ways to connect with their clients.

Making the Best of These SMM Changes

These Social Media Marketing changes aren’t going to really change SEO as we know it today. However, they’ll make this an interesting year for SMM marketers and businesses alike. So, if you want to stay competitive in this realm and not allow your competition to get ahead of you, it’s important to watch and react to these things. Having a campaign that keeps up with these things really will help you differentiate yourself from the crowd.

While all of this may sound complicated to you, here at ISEOU it’s like second nature to us. Since we’ve been in business for 20 years now, we know and understand your business’ needs. We have experts in almost every niche possible. This ensures that we understand your needs and take care of them well. So, when you’re ready to get serious about SMM, contact us at ISEOU.

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