Though there are more than 100 such online social networking sites, it does not make sense to be active on more than 4-5 platforms, financially or otherwise. The formalities and complexities associated with staying constantly updated on even 1-2 sites can be remarkably hassling for most, let alone 5. So, just maintaining your profiles on any two popular social sites would be sufficient and par for the course.

Keep the following tips on your fingertips to be at your creative best on social media in 2018.

1. Be on the lookout for transient posts and blogs

The shock defeat of Hillary Clinton (or conversely the unexpected triumphing of Donald Trump) or the plebiscite favoring Britain opting out of EU went viral on social media. Such type of events always encourages engaging debates and newsworthy blogs that are shared almost instantly across the net. But oftentimes, some seemingly insignificant happenings and incidents go on to become scoops that are usually missed by numerous bloggers and social site users.

Always be on the lookout for these types of events that have the potential of catching the attention of worldwide users and you can bet there will be an increased traffic flow to your profile.

2. Use the power and potential live content to your advantage

A picture is better than a thousand words, always and a moving image more so. So, it follows that live footages will continue to attract the attention of more users compared to text-based content. So, ensure to make sure that your visual content is short yet engaging.

3. Do your homework on virtual reality

Virtual reality allows you to join your wife who is in New York for a business conference or chat with your friend in Amsterdam without ever having to step out of your drawing room. The sites that you are using at present might introduce VR as an USP, so you’d be standing yourself in good stead if you do your homework on VR.

4. Be in the know about augmented reality

You can also make good use of augmented reality to promote your product or service that allows you to take advantage of filters and frames for showcasing your brand.

5. Go for recognized and branded advocates for promotional activities

If you are thinking of hiring users or bloggers who will work as brand ambassadors for your product or service, then go for ones who have earned a high degree of credibility.

6. The emphasis should be more on visual rather than textual content

The emphasis should be more on infographics and visual content rather than textual content when it comes to popularizing your brand across social media.

7. Creative content still reigns supreme and will continue to remain so

Creative and original content still reigns supreme as far as publicizing your ware across social networking platforms is concerned. So, your target should be developing content that will engage your customers and prospects. Steer clear of loading content that is irrelevant and plagiarized.

You can get in touch with specialists at ISEOU for guidance of free consultation on promoting your website on social media.

Image credit: LoboStudioHamburg

The post How to make the most of social media in 2018? appeared first on I SEO U.

No matter how many times it has been repeated, Mobile SEO has changed the face of SEO. Those that have neglected it have seen the error of their ways and by then it can be too late to gain the high ground or even make an equitable dent in their SEP.

First on the plate is that mobile devices have now eclipsed any desktop or laptop out there. Laptops and desktops are going for prices so low some dealers should just drop them. Each 3 months, newer technologies allow for smartphones and tablets to be more powerful and provide more features. People like their convenience as they normally only want to use the web for communicating and shopping, playing music, watching videos and playing video games. Mobile SEO takes advantage of this by catering to every area of mobile that they can find. Adding new features, apps, etc., means that searches for and via mobile are racking up on the search engines and pulling more people in.

A mobile friendly site has to be fine tuned. Your standard, run-of-the-mill site just won’t cut it. You’ve got to upgrade and do so fast.

There are tons of tools available, many for free that help webmasters and marketers to to develop and get the great results they need for making a site mobile friendly. There are chat rooms, message boards, social media sites and posts with people willing to help. Do some searching and see what pops up.

Now, let’s get blunt here about the latest reason why you need to be mobile friendly. It’s called ‘voice search’. People don’t want to use cumbersome keyboards and pads. They’re lazy. They would rather just ask the phone or tablet to do the work for them, and in today’s high tech game, they do.

Voice allows for hands free operation of a tablet or smartphone and then the ability to also operate remote systems like household appliances, office equipment, even home security systems. As these voice searches and operations expand in efficiency, the keypad is going the way of the floppy disk. Your site has to have references to being voice search friendly and including this data should easily affect your SEP rankings considerably.

When search engines see that your site is both mobile friendly and voice search friendly, you should rank higher and then have the high ground. You’ll need to keep up on the latest trends and technologies regarding both, but that comes with the territory.

Pretty soon, Mobile SEO and Voice Search SEO are going to become the norm. You need to not only be familiar with them but also spot-on regarding the application of them. Your primary SEO campaign foundation such as copy, links, keywords, design, are all your fundamental SEO venues, but you can bet your best dollar that Mobile SEO, Voice Search SEO, will become the standard.

The future of your SEP results are going to depend on such things so get going right away.

The post You Can’t Deny SEP Via Mobile SEO appeared first on I SEO U.