Dealing with Negative Search Results: Tips for Interring ThemDealing with negative content that causes your site’s rankings to plummet on SERPs of search engines is effortlessly easy in an idealistic world. However getting rid of unwanted, superfluous, and obsolete content from your site as well as obliterating negative opinions, feedbacks, and comments about your product or service is easier said than done in actuality. After all, we all exist in an age of information explosion where infinite bytes of data are being churned round the clock.
There are countless web-based platforms, automated social media sites, and chat- forums where innumerable users discuss and debate about your site or product. Of course, it’d be impossible for you to completely control and monitor what existing or future consumers are commenting about your service across the web but then you don’t need to either. You’d only need to filter, bury or wipe out remarks, comments, and criticisms from popular social media sites for maintaining your business website’s online reputation.
Grappling with negative content and comments
You can hire an experienced online reputation management specialist for nullifying negative content and making these redundant. Online reputation management experts confront destructive and off-putting content and reviews about products or services either by deleting them or suppressing or burying them. Since this article focuses on the containment and burial approach, better known as reverse SEO, accordingly some tips have been outlined for taking advantage of this mode for getting the better of negative content:-
1. Managing profiles on popular automated social media sites
Perhaps the best and most effective way of countering the proliferation of negative content and the downslide of your site’s SERP rank would be to build your own profile, especially on those sites enjoying a high Alexa rating. Always have a profile on Facebook, Twitter, LinkedIn, Pinterest, and Google+ that you can easily monitor. These are some social networking sites that at least have more than a million subscribers each and consistently enjoy high ranks of Google, Yahoo or Bing.
So, it pays to create a profile about your business or trade on these popular sites. Discuss with your online reputation management strategist some foolproof means of securing the profiles from being besmirched by negative feedbacks. One good way of doing so would be to adjust the privacy settings in a manner so that these are visible throughout the web.
On your end, you can develop and post content that is original and engaging reinforced with the relevant keywords.
2. Publish videos and podcasts as well as leave your comments on forums
Apart from monitoring content posted by you to discourage uploading of comments or testimonials that could be damaging to your site’s online standing, you can go a step further by signing up for other news or blog sites. There are numerous social media sites and platforms that are not as popular as Facebook or Twitter but are nevertheless subscribed to by countless users. You can register with your actual name and post quality content that is free of grammatical or spelling errors which users will find riveting. Posting engaging content consistently will also help dispel negative content and opinions.
3. Link to a range of authoritative websites after creation of original content
Google’s search algorithms take into account the number of times the different links connect to your site when or whenever it goes on a ranking drive. This implies that your website has a better chance of improving its ranking on SERPs if links from Reddit.com, Pinterest, LinkedIn, Quora, Tumblr or Blogger connect to your site.
4. Salvage keywords that are negative
If you find that conducting a search on your site with some specific keywords or a combination of keywords throws up off-putting or negative results, you can go about salvaging those unconstructive keywords by developing content based on the same. Your online reputation management strategist would be able to offer you good guidance in this regard.